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Beograd je najposećenija turistička destinacija u Srbiji, što posebno dolazi do izražaja u prometu inostranih turista. Atrakcijsku bazu grada čine kulturno-istorijsko nasleđe, manifestacije, prirodne vrednosti sa rekreativnim zonama i bogat noćni život. Cilj ovog rada je pružanje uvida u značaj pojedinačnih atrakcija, njihov prostorni razmeštaj i prisustvo u destinacijskom imidžu Beograda. Kako bi se istražila navedena pitanja, sprovedeno je anketno istraživanje na uzorku od 157 inostranih turista. Anketa sadrži pitanja o socio-demografskim odlikama ispitanika, izvorima informacija o Beogradu kao turističkoj destinaciji i pitanja otvorenog tipa koja se odnose na turističke atrakcije, pri čemu su ispitanici navodili atrakcije koje su im bile poznate pre dolaska u Beograd i atrakcije koje su posetili tokom svog boravka u njemu. Utvrđeno je da internet predstavlja najčešće korišćeni izvor informacija, a da je Beogradska tvrđava najposećenija atrakcija u gradu. Atrakcije koje je posetio najveći broj ispitanika su pretežno koncentrisane u centralnim delovima grada, dok ostale atrakcije odlikuje manji broj poseta. Rezultati su pokazali da većini turista pojedinačne atrakcije nisu bile poznate pre dolaska, što upućuje na njihovo slabo prisustvo u destinacijskom imidžu. Belgrade is the most visited tourist destination in Serbia, which particularly comes to prominence in the foreign tourist flow. City's attraction base comprises cultural-historical heritage, events, natural tourist values with recreational zones and rich nightlife. Aim of this paper is to provide insight into importance of individual tourist attractions, their spatial dispersion and their presence in the destination image of Belgrade. In order to research these problems, a survey was conducted on a sample of 157 foreign tourists. The survey contained questions regarding socio-demographic characteristics of the respondents, sources of information about Belgrade and open-ended questions about the tourist attractions, whereby respondents stated attractions which they were aware of before the visit and attractions which they visited during their stay in the city. It was established that the Internet was the most commonly used source of information and that the Belgrade fortress was the most visited attraction in the city. Attractions which were visited by the biggest number of tourists are mostly concentrated in the central parts of the city, while the remaining attractions were characterized by a smaller number of visits. Results showed that individual attractions were not familiar to the majority of tourists before their arrival, which indicates their low presence in the destination's image. |
