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The study aims to conduct a relationship analysis to explain the perceptions of job and life satisfaction with occupational information of tour guides. Tour guides are the first people tourists encounter when they go to a destination. Considering the service offered in forming the perception, image, and trust idea about the destination, it is crucial to determine whether tour guides are satisfied with their job and life. Tour guides working in Turkey, who led about 51 million visitors annually, constitute the research universe. 747 questionnaires were distributed, but only 408 of the collected data were considered valid. Based on the data obtained, a significant and positive relationship was found between the participants’ job and life satisfaction levels. As job satisfaction increases, life satisfaction increases, and as life satisfaction increases, job satisfaction increases as well. A significant and positive relationship was also identified between job satisfaction sub-dimensions such as management, career, wage and job structure, and life satisfaction. However, no significant relationship was found between colleagues and life satisfaction. |
