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Summary of Teaching & Learning Context This integrated assessment for Strategic Management and Marketing Management modules in Year 4 of the BA in Business Studies with Travel & Tourism Management and BA in Business Studies with Event Management programmes was initially designed with the following objectives: • To incorporate a real-life component into final year of the programmes (following a six-month industry placement in Year 3). • To minimise the stress reported by learners in the final stage of the programmes caused by over-assessment and multiple concurrent deadlines. • To afford learners a unique opportunity to apply theory by engaging with a client organisation in their industry sector. Engagement & Previous Participating Organisations Since its inception in 2012, student consultancy teams participating in this assessment have delivered over 120 Strategic Marketing Plans to 22 client organisations reflecting the diversity of the tourism and event industry in the region. Previous client organisations include: Kilbane Glamping, Burren Slow Food Festival, St. Mary’s Cathedral, Cloncannon BioFarm, Limerick Racecourse, Lough Gur Heritage Centre, Curraghchase Caravan & Campsite, Aillwee Cave & Birds of Prey Centre, Foynes Flying Boat Museum, Jamie Knox Watersports, Terra Nova Fairy Garden, Elite Events, Ennis Book Club Festival and Sharon McMeel Wedding Planner. |
