Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context
Autor: | ALTUNÖZ ÖZLEM,ÖZTÜRK YÜKSEL,Okumuş Fevzi,Bilgihan Anıl |
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Jazyk: | angličtina |
Rok vydání: | 2020 |
Předmět: | |
Databáze: | OpenAIRE |
Externí odkaz: |