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Zbog nemogućnosti financiranja nekim od općenitih izvora financiranja pojedinci su spremni poduzeti sve korake za pronalaženjem sredstava. Crowdfunding se tu javlja kao odlična metoda prikupljanja donacija potrebnih za pokretanjem vlastitog posla ili financiranje posrnulog posla. Također, služi i za financiranje nogometnih klubova od strane navijača kako je opisano i objašnjeno u radu. Crowdfunding je spasio dva velika i značajna nogometna kluba – HNK Hajduk Split i Heart of Midlothian FC te im donio sredstva s kojima su mogla nastaviti rad te napredak kroz godine. Promijenio im je vizuru kluba te su od neurednih i netransparentnih klubova postali lideri transparentnosti u svojim državama. U radu je detaljno objašnjeno što je to Crowdfunding, kako se koristi u sportu, te koje su mu prednosti i mane. Navedeni su oblici financiranja profesionalnih nogometnih klubova, uspoređeni su Hrvatski i inozemni klubovi te su dani primjeri koji odlično pokazuju prednosti i mane Crowdfundinga u Hrvatskoj i inozemstvu. Prepričana su mišljenja raznih stručnjaka iz područja Crowdfundinga, ali i iz sličnih područja. Dana su mišljenja o ovom načinu financiranja te navedene prednosti i mane. Due to the impossibility of financing some of the general sources of financing, individuals are ready to take all steps to find funds. Crowdfunding appears here as an excellent method of collecting donations needed to open your own business or finance a failing business. It also serves for the financing of football clubs by fans, as described and explained in the paper. Crowdfunding saved two large and important football clubs – HNK Hajduk Split and Heart of Midlothian FC and brought them funds with which they could continue their work and progress over the years. He changed the image of the club and they went from messy and non-transparent clubs to leaders of transparency in their countries. The paper explains in detail what Crowdfunding is, how it is used in sports, and what are its advantages and disadvantages. The forms of financing professional football clubs are listed, Croatian and foreign clubs are compared, and examples are given that show the advantages and disadvantages of Crowdfunding in Croatia and abroad. The opinions of various experts from the field of Crowdfunding, as well as from similar fields, were recounted. Opinios on this method of financing are given, as are the advantages and disadvantages. |
