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Kulturne manifestacije predstavljaju veliki dio današnje suvremene turističke ponude. No, kolika je njihova važnost u utjecaju na razvoj turizma grada Splita? Odgovor leži u činjenici da takva događanja postaju glavna motivacija i atrakcija za brojne turiste koji su, uz samo putovanje i odmor, sve više u potrazi za nezaboravnim iskustvima. Posljednjih godina, Split svjedoči velikom broju novih turista, koje uglavnom privlače velika događanja kao što je Ultra Music Festival. Osim velikog broja manifestacija u srcu sezone, vrlo je važno raditi na što više događaja koji bi bili izvan sezone. Rastući broj turističkih dolazaka, broj noćenja i rast konačnih prihoda grada najbolji su primjer važnosti kulturnih događanja ovog grada. Naposljetku, takva događanja utječu na razvitak konkurentnosti grada Splita na turističkom tržištu te time omogućuju da stoji rame uz rame s najvećim turističkim gigantima današnjice. Cultural events represent an important element of the modern tourist offer nowadays. However, it is not sufficiently recognized in which way they impact tourism development in Split? The answer is that they are slowly becoming the main motivation and attraction of many tourists who, along with travelling for exploration and a good rest, are increasingly looking for unforgettable experiences. Over the last couple of years, the city of Split has witnessed a blooming in the number of new tourists, many of them attracted because of large events like Ultra Music Festival. Aside from the many cultural events organized in the heart of the tourist season, working on more off-season events is also very important. The overflowing number of tourist arrivals, the number of overnight stays and the rising revenues of the city of Split are the best examples of the importance of cultural events in this city. Last but not least, those events keep the development of Split's competitiveness in the tourist market growing, making it possible for the city to stand side to side with the biggest tourist giants of today. |
