| Popis: |
This volume provides a fresh overview of the language of jokes in a globalized and digitalized world. The book shows how, while on the one hand the lingua-cultural nuts and bolts of jokes have remained unchanged over time, on the other, the time-space compression brought about by modern technology has generated new settings and new ways of playing with language. This book covers a wide range of settings from social networks , e mails and memes, to more traditional fields of film and TV (especially series and sitcoms) and advertising. |
