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Contemporary societies that are rich in information and high technologies are experiencing dynamic processes of change. New information and communication technologies penetrate all areas of personal and social life. The change is global and leads to the construction of new social structures, creates new economies and new distribution of power, radically changes the processes of communication. In this context, the identity-building processes, both individual and collective, are gaining on the new importance. New media and the Internet contribute to processes of globalization and expression as well as affirmation of identity at the same time. Network information flow, ideas, cultural and social content lead to the construction of the new group identities, but also strengthening the existing ones. In the individual context, new media enhance the space of mediated experience, which has a significant impact on building attributes of identity. Generations of media users shaped by the culture of convergence and participation create new meanings and new cultural codes defining their individuality in the virtual world. The effects of the change processes that the Information Age has on the identity are already recognizable, but not devoid of uncertainty and risk. |
