Krizinė situacija įmonėje ir jos poveikis klientų lojalumui

Autor:	Romanovskytė, Viktorija
Jazyk:	litevština
Rok vydání:	2022
Popis:	The bachelor's thesis deals with the crisis situation in the company and its impact on customer loyalty at work.This work consists of three main parts: the analysis of literature, the research and results analysis, conclusions and recommendations. The presented analysis of the scientific literature discusses the concept of crisis and customer loyalty, the concept and factors of loyalty and crisis situation, and reviews the beginning of the COVID-19 pandemic.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______4036::728f2f5188d6d1ce19b5199ed4620dbc https://repository.vu.lt/VU:ELABAETD162648117&prefLang=en_US Zobrazit plný text záznamu