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The development of communication technology has changed the pattern of communication interaction, especially in political communication. The changing form of political campaigns and the formation of public opinion through social media, especially in political elections in Indonesia, are two of these shifts. Political socialisation and campaigns that used to be conventional have now altered by utilising new media technology. In this article, I will discuss how political buzzers use algorithms to influence public opinion to maintain political voices. The algorithm is one form of a new order in the social and technological sphere. David Beer says in the article, “The Social Power of Algorithms”, that we can find rationality, create knowledge and influence broader norms through the concept of algorithms. The algorithm holds a strong and convincing influence in predicting the performed behavior with this concept. In this paper, I will conduct a literature study on how political buzzers use algorithms to lead public opinion in socialisation and political campaigns in Indonesia. Both a qualitative approach and a literature review will be used. It can be concluded that the buzzer uses the algorithm of internet users to form public opinion. The use of algorithms can also lead to a manipulation of facts, which results in users continuing to consume hoax information. |
