| Popis: |
Once Portugal is a country of wine regions with strong traditions of wine consumption, this sector has become relevant to the national economy. The proof lies in the fact that it is considered by Turismo of Portugal as one of the ten strategic products. Therefore, wine tourism has been having a strong growth although, in terms of research, it is not very expanded yet. Thus, this article aims to identify the profile of Portuguese wine tourist who visits the Douro region, describing their socio-economic profile, as well as depicting the tourist´s and wine consumer’s psychographic type. |
