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Aim: The purpose of the article was to establish the frequency of Slovene media reports on illicit drugs, as well as to identify the main initiators of media coverage of illicit drugs and to determine the influence of health institutions on the information provided. Method: During the period studied, we collected 360 articles on illicit drugs published in twelve selected Slovene mass media. Basic techniques of descriptive statistical analysis and statistical significance tests were used. The articles were analysed using theSPSS statistical package. Results: The publication of as many as 79.4 % of articles about illicit drug use was urged by non-media individuals and institutions, most frequently by non-governmental organizations (19.4 %) and health care institutions (17.5 %). Drug prevention was the subject area addresed by most articles (16.4 %); most contributions encouraged by health care organizations fell into the category "teenagers and drugs". Articles on illicit drugs were most frequently written by corresponding journalist and reporters (27.8 %) and appeared in regional news (23.6 %) and crime pages (19.2 %). As for the journalistic genre, 50 % of articles about illicit drugs were reports. Conclusions: Mass media do not see illicit drug problem as a high-priority health issue, and tend to criminalize illicit drugs and drug users. Articles on illicit drugs place insufficient emphasis on effects of drug-free lifestyles and on other aspects relevant to drug use prevention. Namen: Namen prispevka je prikazati, kako pogosto se prepovedane droge obravnavajo v slovenskih medijih, kateri so glavni pobudniki za medijsko poročanje o prepovedanih drogah, kakšne vsebine sporočil, povezane s prepovedanimi drogami, slovenski mediji posredujejo javnosti ter kakšno vlogo imajo zdravstvene organizacije pri vplivanju na oblikovanje sporočil o prepovedanih drogah v Sloveniji. Metode: V proučevanem obdobju je bilo zbranih360 prispevkov o prepovedanih drogah, ki so bill sistematično spremljani v dvanajstih slovenskih množičnih medijih. V okviru analize so bileuporabljene osnovne tehnike opisne statistične analize, dopolnjene s statističnimi testi. Analiza je bila izpeljana z statističnim paketom SPSS. Rezultati: Kar 79,4 % prispevkov o prepovedanih drogah je nastalo na pobudo zunanjih akterjev, med katerimi so vodilne nevladne organizacije (19,4 %); na pobudo zdravstvenih organizacij je bilo napisanih 17,5 % prispevkov o prepovedanih drogah. Največ prispevkov o prepovedanih drogah se uvršča v vsebinsko področje preventive (16,4 %); prispevki, nastali na pobudo zdravstvenih organizacij, se uvrščajo v vsebinsko področje mladi in droge . Avtorji prispevkov o prepovedanih drogah so najpogosteje novinarji dopisniki (27,8 %); prispevki o prepovedanih drogah so objavljeni v rubrikah regijske novice (23,6 %) in kronika (19,2 %). 50 % prispevkov o prepovedanih drogah je bilo napisanih v novinarskem žanru poročilo. Zaključki: Množični mediji prepovedane droge ne uvrščajo med teme, ki naj bi si v javnosti pridobile prednostni status. Pogosto množični mediji prepovedane droge in uporabnike drog kriminalizirajo. Novinarski prispevki pozitivne vidike neuporabe drog alidruge vidike, pomembne za preventivo, ne izpostavljajo. |
