| Autor: |
Cantone L., Testa P., Marrone, Teresa |
| Přispěvatelé: |
Maglio, P. P., Kieliszewski, C. A., Spohrer, J. C., Lyons, K., Patricio, L. & Sawatani, Y. (Eds.)., Cantone, L., Testa, P., Marrone, Teresa |
| Jazyk: |
angličtina |
| Rok vydání: |
2019 |
| Předmět: |
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| Popis: |
Purpose. This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. There is a risk that premature black-boxization will lead to the debate on the SDL perspective in marketing and management theory being considered closed. However, SDL is now acquiring iconic status, which thus precludes further controversy. The chapter also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to counter it through a more recent and broader formulation of service thinking and/or to contribute to a better definition of the boundary conditions under which SDL is applicable or not. Design/Approach/Methodology. The research design is innovative because it adopts a text mining methodology based on literature discussing SDL up to 2014, looking inside SDL to identify its latent theoretical constructs. It also leverages on the authors’ speculative reflections on the latest criticism of SDL, zooming out from the paradigm with a view to concretely advancing the theory. Findings/Originality. The originality of this chapter lies in the research design, as previous theoretical contributions in the literature fail to consider the inward and outward perspectives together when examining SDL, which leads to ambiguity in the theoretical positioning of SDL in marketing literature. Research Limitations. The research is both descriptive and explorative, and its aim is both conceptual and theoretical. However, no empirical validation of the theoretical advances proposed here has yet been produced. Implications. Identifying more areas of literature research for in-depth analysis of the theoretical underpinnings of SDL and its contribution to the advancement of marketing theory. The emphasis of the chapter is mainly theoretical, so the implications at management level may be only incidental for the time being. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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