Gemification of the auto industry

Autor: Klekar, Matija
Přispěvatelé: Bernik, Andrija
Jazyk: chorvatština
Rok vydání: 2022
Předmět:
Popis: Ovaj diplomski rad bavi se detekcijom različitih područja autoindustrije koja usvajaju koncept gemifikacije, kao i efektima takvih procesa. Gemifikacija predstavlja pojam koji nalazi svoju primjenu u različitim oblicima i može se implementirati u neko područje s ciljem postizanja određene promjene. Ovim radom se istražuje metode i principe koji podupiru pojam gemifikacije. Sagledava elemente autoindustrije koji imaju potencijal usvojiti gemifikaciju te otkriva motive iza takvih aktivnosti. Predstavlja se i tehnologija koja obilježava nove koncepte primjene gemifikacije u autoindustriji. U svrhu istraživanja obavljen je pregled stručne literature i provedena anketa među studentima Multimedije N=11, rezultati cjelokupnog istraživanja otkrivaju pozitivne oblike primjene gemifikacije u autoindustriji te detektiraju područja koja imaju potencijal za razvoj novih rješenja. This graduate thesis deals with the detection of different areas of the automotive industry that adopt the concept of gamification, as well as the effects of such processes. Gamification is a concept that finds its application in different forms and can be implemented in any area to achieve a certain change. This work explores the methods and principles that support the concept of gamification. It looks at the elements of the automotive industry that have the potential to adopt gamification and reveals the motives behind such activities. The technology that characterizes new concepts of application of gamification in the automotive industry is also presented. For the research, a review of professional literature was carried out, and a survey was conducted among students of Multimedia N=11, the results of the overall research reveal positive forms of application of gamification in the automotive industry, as well as detect areas that have the potential for the development of new gamified solutions.
Databáze: OpenAIRE