Creation of a group of printed materials with the aim of better promotion of the restaurant

Autor: Petrović, Ena
Přispěvatelé: Morić, Marko
Jazyk: chorvatština
Rok vydání: 2022
Předmět:
Popis: Grafički dizajn zanimanje je današnjice, susrećemo se njime u svakodnevnom životu, od etikete najdražeg proizvoda pa sve do znakova u prometu i okolišu. To možemo vidjeti i u ovom radu, gdje je prikazan početak grafičkog dizajna sa svim elementima koji su potrebni za kvalitetan dizajn. Od početaka pisma, medija za pismo, boje i elemente dizajna, pa sve do dizajna danas koji ima brojne grane i podjele. Opisane su vrste grafike te najzastupljeniji programi za izradu vektorske i rasterske grafike. Sam dizajn ovog rada rađen je u Adobe Illustratoru i Adobe Photoshopu. Opisani su načini i važnost promidžbe te nakon toga povijest tiska. Tiskani mediji jedni su od najstarijih i osnovnih oblika komuniciranja, opisali smo podjelu tiskanih medija, materijale potrebne za njihovu izradu, gramature papira i tiskarska bojila. Tiskarskim tehnikama razjasnili smo sve vrste tiska i zašto i na koji način se pojedine vrste tiska koriste. Te smo to na posljetku primijenili u praktičnom djelu, gdje smo vidjeli izradu tiskanih materijala s ciljem kvalitetnije promidžbe restorana. Graphic design is the proffesion of today, we encounter it in everyday life, from the label of our favorite product to signs in traffic and the environment. We can see that in this work, where the beginning of graphic design is shown with all the elements that are necessary for quality design. From the beginnings of the letter, media for the letter, colors and design elements, all the way to design today, which has numerous branches and divisions. The types of graphics and the most common programs for creating vector and raster graphics are described. The design of this work was done in Adobe Illustrator and Adobe Photoshop. The methods and importance of publicity are described, followed by the history of printing. Printed media are one of the oldest and basic forms of communication, we have described the division of printed media, the materials needed for their production, grammage of the printing paper and printing inks. With printing techniques, we clarified all types of printing and why and in what way certain types of printing are used. And in the end, we applied it in a practical work, where we saw the creation of printed materials with the aim of better promotion of the restaurant.
Databáze: OpenAIRE