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Cilj ovog diplomskog rada je istraživanje navika korištenja društvenih mreža i stavova ispitanika prilikom oglašavanja na društvenim mrežama. U današnje vrijeme gotovo je svaki pojedinac podložan prisustvu oglašavanja u suvremenim medijima te ih je samim time nemoguće izbjeći. Sadržaj društvenih mreža kojemu smo svakodnevno izloženi ima vrlo značajan utjecaj na shvaćanja i daljnje postupke gotovo svakog pojedinca. Kako bi se otkrilo može li oglašavanje na društvenim mrežama utjecati na stavove i mišljenja ispitanika te koje su posljedice oglašavanja, u sklopu diplomskog rada provedeno je istraživanje. The aim of this thesis is to investigate the habits of using social networks and the respondents attitudes towards advertising on social networks. Nowadays, almost every individual is subject to the presence of advertising in modern media and it is impossible to avoid them at the same time. The content of social networks to which we are exposed has a great influence on the understanding and further actions of an individual. In order to find out whether advertising on social networks can influence the attitudes and opinions of respondents that are the consequences of advertising, research was conducted as part of the diploma thesis. |
