Are retail buyers impacted by product country of origin and familiarity? A multidimensional approach

Autor:	Martinelli, Elisa, Vignola, Marina, Marchi, Gianluca
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	product familiarity China Country Related Product Image Country Related Product Image product familiarity retail buyers China Made in Italy Made in Italy retail buyers
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3674::5c2957f5634ab24d97856606e2c00f7e https://hdl.handle.net/11380/1070632 Zobrazit plný text záznamu