From brand control to brand co-creation: paradigm shift and emerging new brand perspectives

Autor:	Siano, Alfonso, Vollero, Agostino, Bertolini, Alessandra
Rok vydání:	2021
Předmět:	brand control brand co-creation negotiated brand brand open source brand hijacking paradigm shift paradigm shift negotiated brand brand hijacking brand control brand open source brand co-creation
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3666::5ae9f6d8a13259d3b8512b36f3b7f7c0 https://hdl.handle.net/11386/4821711 Zobrazit plný text záznamu