| Popis: |
The nature of tourism and the spheres of activity relevant to managing it are changing both in character and in scope. A “territorial space”, which is not defined simply by geographical boundaries, but also by physical and intangible as well as actual and virtual boundaries is offered as a framework within which to conceptualize and approach planning and managing tourism in the newly evolved reality, and the BSC is as an effective tool for facilitating the implementation of a new approach in evaluating and studying the impacts of tourism. The “territory” concept could serve well as an organizing principle in this research and the Italian experiment on tourism districts will provide an ideal setting for applying and testing the usefulness of the Proactive Balanced Scorecard to tourism. |
