Price and Promotion Strategies of the Marche Wine Companies: a Multiple Case Study Analysis

Autor:	Musso, F., Pierli, G., Bravi, L.
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	Wine Sector Promotion Strategy Wine Sector Multiple Case Study Analysis Italian Companies Price Strategy Promotion Strategy Multiple Case Study Analysis Italian Companies Price Strategy
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3656::e2526fd55241f095bb033c07a9413251 https://hdl.handle.net/11576/2712594 Zobrazit plný text záznamu