How Drug Company Ads Downplay Risks
| Autor: | Sivanathan, N, Kakkar, H |
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| Rok vydání: | 2019 |
| Předmět: | |
| Popis: | This article demonstrates the power of the “argument dilution effect” as observed in US pharmaceutical firms' television advertisements for prescription medicines. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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