Social media as a tool of political communication

Autor:	Słomski, Wojciech
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	Political participation Communication in politics Social media -- Political aspects Political culture Social media -- Influence
Popis:	PURPOSE: The article considers traditional media and new communication practices in the modern political media space. DESIGN/METHODOLOGY/APPROACH: Some factors, conditions and principles of their functioning have beenidentified. Some instrumental parameters of the media and ‘new media’ in the context of political communication have been examined. FINDINGS: On the basis of the examination it is suggested that the ‘new media’are currently potentially effective in influencing the audience. PRACTICAL IMPLICATIONS: This influence will increase due to the technical convergence of traditional media and ‘new media’. ORIGINALITY/VALUE: The approaches proposed in the article complement the existing studies on this issue. peer-reviewed
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3549::c5c4460ed66f02f017bceb4e07e3659c https://www.um.edu.mt/library/oar/handle/123456789/111274 Zobrazit plný text záznamu