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Na trg prihaja vse več raznovrstnih izdelkov, ki se želijo uveljaviti. Pri tem igra zelo pomembno vlogo celostna grafična podoba podjetja oziroma izdelka, ki predstavlja vizualni jezik in omogoča komuniciranje z javnostjo ter prepoznavnost. V diplomskem delu smo oblikovali celostno grafično podobo za kolekcijo pametnih modnih torbic, ki je sicer še v razvoju. V teoretičnem delu je z uporabo ustrezne literature predstavljena teoretična podlaga za oblikovanje celostne grafične podobe. Najprej smo se spoznali s pomenom oblikovanja in modno torbico, ki je poleg uporabnosti tudi izraz sloga in osebnosti človeka, ki jo nosi. Opisali smo, kaj pravzaprav je blagovna znamka in njeno premoženje gre predvsem za psihološki konstrukt in živi organizem, ki se razvija in raste, ves čas pa mora ohranjati svoje bistvo. V nadaljevanju smo spoznali vlogo referenčnega trikotnika pri samem oblikovanju in nekaj strateških opredelitev organizacije, ki so unikatne za vsako znamko ter predstavljajo temelje, na katerih se gradi celostna grafična podoba. V praktičnem delu smo predstavili blagovno znamko in izdelek – pametno modno torbico. Preučili smo tudi grafične podobe konkurenčnih izdelkov, ki so že na trgu. Po analizi smo začeli z razvojem, načrtovanjem in oblikovanjem – od idejnih skic smo prišli do končne podobe logotipa, ki smo jo predstavili v rezultatih. Oblikovali smo osnovna komunikacijska sredstva: vizitko, dopisni list, pisemsko ovojnico, visečo etiketo in zasnovo za spletno mesto. Celotna grafična podoba je bila izdelana s pomočjo programske opreme Adobe – Illustrator, Photoshop in InDesign. More and more diverse products are coming to the market looking for the establishment. In the process, the corporate identity of the company or the product plays a very important role. It represents a visual language and enables communication with the public and recognisability of the company or its product. In the thesis, we designed a corporate identity for a collection of fashion handbags, which is still in its early stages. The theoretical basis for the design of the corporate identity using relevant literature is presented the theoretical part. First, we learn about the importance of design and a fashionable bag, which, in addition to its utility, is also an expression of the style and personality of the person wearing it. We described what a brand is and discussed its assets. It is mainly a psychological construct and a living organism that develops and grows however, it must maintain its essence all the time. Furthermore, we learn about the role of the reference triangle in the design itself and some strategic definitions of the organization, which are unique to each brand and represent the foundations on which the overall graphic image is built. In the practical part, we present the brand and the product – a smart fashion bag. We also examine the graphic images of competing products that are already on the market. After the analysis, we started the development, planning and design – from conceptual sketches to the final image of the logo, which we present in the results. We designed basic communication tools: business card, letterhead, envelope, tag hang and website design. The entire graphic image was created using the Adobe software – Illustrator, Photoshop, and InDesign. |
