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Konstantno spreminjanje tržnih zahtev in pogojev na trgu promovira in povečuje tekmovalnost med organizacijami, ki so stalno prisiljene iskati načine,s katerimi bi si zagotovile dolgotrajni uspeh in konkurenčno prednost pred tekmeci. Bistvo tekmovalnosti in ekonomske rasti predstavlja inovativnost, ki igra ključno vlogo v določanju uspeha organizacije in ji omogoča uspešno spopadanjez negotovostjo zunanjega okolja.Na sodobnem trgu, predvsem v korporativnem svetu, tako obstaja kritična potreba po razumevanju ustreznih poti in načinov upravljanja z organizacijsko kulturo, ki bo promovirala in spodbujala kreativnost in inovativnost zaposlenih in ju obravnavala kot ključni orodji za upravljanje s spremembami. V diplomski nalogi sem želela na primeru podjeta Iskratel, d.o.o., Kranj (v nadaljevanju Iskratel) skozi izčrpno analizo opredeliti in definirati,kakšno je trenutno stanje organizacijske kulture in kako vpliva na inovativnost, pri čemer sem preučevala tudi odnos, ki se spleta med kulturo in inovacijskim sistemom. Z opravljeno raziskavo se je jasno pokazalo, da je organizacijska kultura ključni dejavnik inovacijske uspešnosti v obravnavanem podjetju in da v njem potekajo ukrepi in mehanizmi, ki postopoma oblikujejo kulturo inoviranja. Constant changes that are occuring in today’s market are promoting and intensifiying competitivness amongst rival organisations. Organisations are forced to constantly search for, promote and establish new activities, with which they would ensure their long term success and competitive advantage. It has been acknowledged that innovation is the key factor of competitivness and economic growth, and that it plays a crucial role in enabling organisation to deal with uncertainty of external environment. In this respect there exists a critical need to understand and find appropriate ways for managing organisational culture, that will promote and encourage employee’s creative and innovative behaviour, as they play the key role in profound change process. With regard to this I conducted a complete analysis for recognizing and defining the current state of organisational culture in Iskratel, d.o.o., Kranj, the influence it has on organizational inovativness and the interconnection that exist among culture and organisational innovation system. The results of research I conducted showed that in Iskratel d.o.o., Kranj the organizational culture is indeed the main factor determining inovativeness, whereas the performed mechanisms and measures regarding this issue are proving to be succesfull in establishing the innovation culture. |
