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Vizualno zaznavanje informacij je danes vse bolj prisotno. Zaradi nakopičenosti okolice z vizualnimi sporočili so bistvene njihova jasnost, premišljenost in konsistentnost. V diplomskem delu smo analizirali pomen vizualnih sporočil ob promociji festivala Gora Rocka 2022 v spektru industrije glasbenih dogodkov v Sloveniji. Izdelali smo vizualno identiteto festivala Gora Rocka za edicijo dogodka junija 2022 s sloganom Nazaj na Goro ter grafično oblikovali materiale za oglaševanje na analognih in digitalnih komunikacijskih kanalih. V teoretičnem delu smo povzeli literaturo o izdelavi vizualne podobe dogodka, o njenem pomenu in vključevanju nostalgije v oglaševanje. V eksperimentalnem delu diplomskega dela smo teorijo aplicirali na izdelavo bistvenih elementov promocijskega materiala za festival Gora Rocka 2022. Pri delu smo uporabljali predvsem programsko opremo Adobe: Lightroom, Illustrator, Photoshop in InDesign. Rezultat diplomskega dela je vizualna podoba festivala Gora Rocka 2022, ki je bila tudi uporabljena v praksi. Visual perception of information is very present today. Due to the accumulation of the environment with a lot of visual messages, the clarity, thoughtfulness and consistency of these information are essential. In this thesis, we dealt with the importance of visual messages for the promotion of the Gora Rocka 2022 festival. This event is a part of the spectrum of the music event industry in Slovenia. We created the visual identity of the Gora Rocka festival for the June 2022 edition. The slogan of this year's edition is nostalgic Back to the Mountain and the whole promotion is built around it. We designed graphic materials for analog and digital communication channels for advertising. In the theoretical part, we summarized the literature on the creation of a visual identity of the event, its meaning and the inclusion of nostalgia in advertising. In the experimental part of this diploma thesis, we applied the theory to the designing of essential elements of promotional material for the Gora Rocka 2022 festival. We did that with the help of the programs of Adobe: Lightroom, Illustrator, Photoshop and InDesign. The result of this diploma thesis is a visual identity of the Gora Rocka 2022 festival, which was also used in practice. |
