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Pričujoča magistrska naloga osvetljuje temeljne funkcije lokalnih medijev v lokalnih skupnostih, v katerih delujejo, in njihov pomen za pripadnike lokalnih skupnosti, katerim s svojim poročanjem služijo. Teoretska izhodišča, zastavljena na podlagi ustrezne znanstvene literature s proučevanega področja, so v magistrski nalogi podkrepljena s študijo primera lokalne spletne televizije TV Kočevje.si. Raziskava temelji na dveh temeljnih raziskovalnih metodah, poglobljenih intervjujih z zaposlenimi v uredništvu proučevanega lokalnega medija in fokusnih skupinah članov njegovega lokalnega občinstva različnih starostnih generacij. Osrednja namena zaključnega dela sta bila, dognati, kako dobro ustvarjalci vsebin analiziranega spletnega medija prepoznavajo teoretično definirane funkcije lokalnih medijev in pomen njihovega izpolnjevanja s strani lokalne televizije, za katero delajo, ter ugotoviti, kako izbrani posamezniki iz različnih starostnih skupin lokalne skupnosti, v kateri TV Kočevje.si deluje, ocenjujejo njeno uspešnost pri izpolnjevanju teh funkcij in kako velik pomen ji pripisujejo v svojem lokalnem okolju. Ugotovitve raziskave so v zaključku navezane na širši kontekst problematike lokalnih medijev v Sloveniji, saj gre za specifično in še precej neraziskano medijsko področje, ki je večinoma finančno in kadrovsko podhranjeno in v katerem vladajo drugačne razmere kot na ostalih ravneh medijskega sveta. Present master's thesis highlights the basic functions of local media in local communities in which they operate, and their importance for members of local communities, whom they serve with their reporting. Theoretical premises, set on the basis of relevant scientific literature from the studied field, are supported by a case study of the local online television TV Kočevje.si. The research is based on two basic research methods, in-depth interviews with employees in the editorial board of the studied local online television and focus groups containing members of its local audience of different age generations. Main purposes of the research were to determine how well the content creators of the analyzed online television recognize theoretically defined functions of local media and the importance of their fulfillment by the local television they work for, and to find out how selected individuals from different age groups of local community, in which TV Kočevje.si operates, assess the success of the analyzed online media in fulfilling these functions and what importance they attach to their local television in local environment they live in. At the end, the findings of the research are compared to the broader context of local media in Slovenia, as it is a specific and still quite unexplored area, which is mostly financially malnourished and understaffed, and in which conditions are different than at any other level of the media world. |
