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Uporaba e-poštnih vabil je pomemben način privabljanja anketirancev k sodelovanju v spletnih anketah, kadar razpolagamo z njihovimi e-poštnimi naslovi in ustreznimi soglasji. V magistrskem delu nas je zanimalo, kako izboljšati uporabnost vmesnika za pošiljanje e-poštnih vabil v orodju 1KA. Pri tem sta bili izhodišči oziroma povod za raziskovanje nizka zaznana uporabnost in pomembnost dotičnega vmesnika. Hkrati je pomembna tudi vse večja razširjenost uporabe e-poštnih vabil v spletnih anketah, ki smo ji priča v zadnjih letih zaradi bolj množične uporabe spletnih panelov. Pregled literature kaže, da je proces pošiljanja e-poštnih vabil v osnovi podoben procesu pošiljanja e-poštnih kampanj in novičnikov, a vseeno obstajajo določene posebnosti. Primerjalna analiza desetih orodij za spletno anketiranje je pokazala, katere so skupne značilnosti in razlike med vmesniki za pošiljanje e-poštnih vabil v orodjih za spletno anketiranje. Poudarila je, katere funkcionalnosti in elemente orodje mora imeti, da ohrani konkurenčnost, in katere lahko obravnavamo kot konkurenčno prednost. S formativnim testiranjem uporabnosti na vzorcu devetih udeležencev smo odkrili ključne težave uporabnikov na obstoječem vmesniku za pošiljanje e-poštnih vabil v orodju 1KA in iz njih izhajajoča priporočila za izboljšanje, ki smo jih v razpravi utemeljili s prikazom prototipov visoko nazornih žičnih modelov uporabniških vmesnikov. Recruiting respondents via e-mail invitations is an important method of web survey solicitation, when we have a list of e-mail addresses and an informed consent of potential survey participants. The aim of this master’s thesis was to identify ways of improving the usability of the user interface for sending e-mail invitations in 1KA survey software tool. Low perceived usability and high importance of the respective user interface, serve as a starting point. Another aspect is the increasing practice of recruiting respondents via e-mail invitations, that we have witnessed in recent years due to the increasing use of online panels. A literature review showed that the process of managing e-mail invitations to web surveys is in practice very similar to the process of sending e-mail campaigns and newsletters, although the two processes also differ in certain aspects. A comparison analysis of ten web survey software tools showed common characteristics and differences between their user interfaces for sending e-mail invitations, suggesting which functionalities and elements can be treated as standard for such tools and which functionalities and elements can be understood as a competitive advantage. Using formative usability tests on a sample of nine participants, we identified several important usability issues with the existing user interface of 1KA. Accordingly, we have proposed several recommendations for its improvement, which we presented and specified with the high-fidelity wireframes of user interfaces. |
