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V diplomskem delu smo prikazali celoten postopek oblikovanja in izdelave celostne grafične podobe (CGP) za podjetje OMGWTF, ki se ukvarja z izdelavo naravne kozmetike. Podjetje bo na trg predstavilo nova izdelka, šampon in balzam za lase v trdi obliki. Blagovna znamka je že imela obstoječo podobo, ki smo jo prenovili. Z novo CGP se bo podjetje lahko primerno promoviralo in uveljavilo na trgu. V teoretičnem delu smo opredelili pojem CGP. Zajeli smo osnovne grafične elemente – tipografijo, barve in simbole, v katere smo se bolj poglobili. Opisali smo osnovna načela grafičnega oblikovanja, ki vplivajo na ustvarjanje čim bolj učinkovite in privlačne kompozicije, in predstavili funkcijo embalaže. Sledila je predstavitev komunikacijskih sredstev, kot so vizitka, spletna stran, letak … Na koncu teoretičnega dela je predstavljeno vrstično elektronsko mikroskopiranje. V začetku eksperimentalnega dela smo predstavili programsko in strojno opremo, ki smo ju uporabili za izdelavo CGP. Opredelili smo dejavnost in cilje podjetja OMGWTF. Izdelali smo profile strank, ki so osnova za nadaljnje oblikovanje. Sledila je izdelava CGP z vključenimi grafičnimi elementi (logotip, barve in tipografija). Prikazali smo postopek izdelave embalaže, od idejne zasnove do končne verzije. Na koncu eksperimentalnega dela smo predstavili mikroskopiranje z vrstičnim elektronskim mikroskopom ter izdelavo 3D modela za embalažo. V razpravi smo predstavili izbrana komunikacijska sredstva ter končno embalažo, ki smo jo oblikovali v diplomskem delu. The thesis presents the entire process of designing and creating a corporate visual identity (CVI) for OMGWTF, a company involved in the production of natural cosmetics. The company is going to launch new products on the market, a shampoo and a hair conditioner in solid form. The brand already had an existing image, which was redesigned. The new corporate identity will allow the company to promote itself and establish itself in the market. The theoretical part defines the concept of corporate identity. It covers the basic graphic elements – typography, colours and symbols, which we have delved into in more depth. The basic principles of graphic design are described, which influence the creation of the most effective and attractive composition. The function of packaging is presented. This is followed by a presentation of communication tools such as the business card, the website, the leaflet ... At the end of the theoretical part, line scanning electron microscopy is introduced. At the beginning of the experimental part, we present the software and hardware used to create the integrated graphic image. The activity and objectives of OMGWTF are defined. Customer profiles are drawn up, which form the basis for further design. This is followed by the creation of a corporate visual identity incorporating the graphic elements (logo, colours and typography). The process of creating the packaging is illustrated, from conceptual design to the final version. At the end of the experimental part, microscopy with a line electron microscope and the creation of a 3D model for the packaging are presented. The selected means of communication and the final packaging designed during the thesis are presented in the discussion. |
