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Diplomsko delo opisuje produkcijo atraktivnega promocijskega video posnetka, posnetega s tehniko gverilske video produkcije, t.j. produkcije z minimalnimi stroški. Posnetek je namenjen promociji mikropivovarne na spletu v družbenih omrežjih. V prvem delu diplomske naloge sem opisal tehnike snemanja, uporabljeno snemalno in programsko opremo, scenarij in celotni postopek snemanja ter različne uporabljene kadre. Nato sem v drugem delu podrobneje opisal post-produkcijo, v kateri sem združil tri Adobe-ove programe, Premiere Pro CC, Photoshop CC ter After Effects CC. Predstavil sem izdelavo celotnega videoposnetka, v katerem sem korak za korakom opisoval uporabo učinkov, prehodov, barvno korekcij, urejanje ter montažo videoposnetkov. V zadnjem delu naloge sem opisal še izvoz nastalih videoposnetkov ter postopek objave videoposnetkov na družbenih omrežjih. Omogočen je vpogled v vse končne posnetke festivalov ter promocijski videoposnetek. Castra Pivovarna - Promocijski videoposnetek: https://www.youtube.com/watch?v=whxsDlKJ34U Castra Pivovarna - Pivo & Burger Fest '19: https://www.youtube.com/watch?v=mm_eSngo7nk Castra Pivovarna - Festival piva Celovec: https://www.youtube.com/watch?v=JcKUEjap0nk Castra Pivovarna - Festival piva Krško: https://www.youtube.com/watch?v=IfrTUCVQSKY The diploma thesis describes the production of an attractive promotional video with the guerrilla video production technique, i.e. production with minimal costs. The video was intended to promote a microbrewery online on social networks. In the first part of the thesis I described the recording technique, the recording and the software used, the scenario and the entire recording process and the different scenes used. Further I described in more detailed post-production in which I combined three Adobe programs, Premiere Pro CC, Photoshop CC and After Effects CC. I presented the making of an entire video, in which I described step by step how to apply the effects, transitions, use the color correction and edit videos. In the last part of the thesis, I also described how to export all the videos and whole process of posting these videos on social networks. All videos respectively end products can be viewed. |
