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Magistrsko delo se ukvarja z zaupanjem v tiskane medije v zadnjih šestih letih, kjer iščem ključne dejavnike za občinstvo pri spremembi zaupanja v tiskane medije in ugotavljam, kako se je v zadnjih šestih letih spremenilo samo zaupanje, pri čemer se dotaknem ključnih elementov, ki definirajo tradicionalne medije, tiskane medije, poslanstvo medijev ter novinarstvo kot profesijo. V magistrski nalogi skušam razjasniti glavne razlike in zakonitosti med tiskom in sodobnimi platformami, pa tudi povezavo med kakovostjo tiska in zaupanjem v tiskane medije, predvsem v spremenjenih časih pojava virusa Covid-19. Sprašujem se, kaj vse ogroža tisk v vlogi tradicionalnega medija, kako različni dejavniki vplivajo na stanje zaupanja ljudi v tisk in predvsem kako se spreminjajo življenjske navade ter dostopnost informacij v času Covid-19 v primerjavi s podatki iz leta 2015. Vse od pojava virusa Covid-19 je moč zaznati spremembe pri samem poročanju tiskanih medijev in zaupanju v tiskane medije, pri čemer skušam dognati ključne elemente, glavne prelomnice ter celo poiskati morebitne izzive, ki bi tiskane medije in na splošno novinarstvo v spremenjenih časih ohranili takšne, kot so po definiciji sami ali celo z določenimi potezami izboljšali pogoje delovanja. The master's thesis deals with trust in the print media over the last six years, where I look for key factors for the audience in changing trust in the print media and find out how trust itself has changed in the last six years, touching on key elements defining traditional media, print media, media mission and journalism as a profession. In my master's thesis I try to clarify the main differences and laws between print media and modern platforms, as well as the connection between quality of print media and trust in the print media, especially in the changed times of the Covid-19 virus. I wonder what threatens the print media as a traditional medium, how various factors affect people's confidence in the print media and, above all, how life habits and the availability of information are changing during Covid-19 compared to data from 2015. Ever since the advent of the Covid virus -19 changes can be detected in the reporting of the print media and trust in the print media, trying to identify key elements, major turning points and even find potential challenges that would keep the print media and journalism in general in the changed times as they are by definition improve operating conditions on their own or even with certain moves. |
