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Magistrska naloga se usmerja v preučevanje nakupovalnih in prehranjevalnih navad mladih potrošnikov, ki hrano kupujejo na tržnici in prihajajo iz urbanih okolij. Osredotoča se na vprašanje, kakšni so razlogi mladih urbanih potrošnikov za nakupovanje na tržnici, in morebitno povezavo med kupovanjem trajnostne in lokalno pridelane hrane ter kulturnim kapitalom posameznikov. Študije namreč kažejo na to, da tisti potrošniki, ki imajo več kulturnega kapitala, bolj verjetneje kupujejo trajnostno in lokalno pridelano hrano od tistih, ki imajo manj kulturnega kapitala. Teoretski del naloge služi kot pregled literature o trajnostni hrani, tržnicah in socioloških teorijah hrane. Na tržnicah lahko namreč dobimo tudi trajnostno hrano, katere pridelava in uživanje imata velik vpliv na okolje in javno zdravje. Pri socioloških teorijah hrane se naloga osredotoča na kulturni kapital, ki ga je opredelil francoski sociolog Pierre Bourdieu. Empirični del naloge je usmerjen k analizi nakupovalnih in prehranjevalnih navad mladih urbanih potrošnikov. Za pridobitev mnenja in pogledov ljudi o tržnicah in lokalno pridelani in trajnostni hrani je bila uporabljena metoda fokusna skupina. Informacije o kulturnem kapitalu udeleženk fokusne skupine pa so bile zbrane s pomočjo demografskega vprašalnika. The master's thesis focuses on the study of shopping and eating habits of young consumers, who buy food at the farmers' market and come from urban areas. It focuses on the question of what motivates young urban consumers to shop at farmers' markets and the potential link between buying sustainable and locally grown food and the cultural capital of individuals. Studies show that those consumers with more cultural capital are more likely to buy sustainable and locally produced food than those with less cultural capital. The theoretical part serves as a review of the literature on sustainable food, farmers' markets, and sociological theories of food. At the farmers' market sustainable food is also available, the production and consumption of which have a great impact on the environment and public health. Regarding sociological theories of food, the thesis focuses on cultural capital, which was defined by the french sociologist Pierre Bourdieu. The empirical part of the thesis is focused on the analysis of the shopping and eating habits of young urban consumers. The focus group method was used to gain the opinion and views of people on markets and locally grown and sustainable food. Information on the cultural capital of the focus group participants was collected using a demographic questionnaire. |
