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V diplomski nalogi je predstavljena praktična analiza logistike spletnega trgovca Amazon. Opisana je definicija spletne prodaje ter njen začetek. Predstavljene so prednosti in slabosti spletne prodaje in njen razvoj. Nato sledi razlaga logistike, ki stoji za uspešno spletno trgovino. Predstavljeni so logistični podsistemi, torej nabavna logistika, notranja logistika, skladiščenje, kjer je opisano tudi komisioniranje blaga, distribucijska logistika, poprodajna logistika, ki je ključnega pomena, v kolikor prodajalec želi, da bo kupec ponovno opravil nakup in razbremenil logistiko, pomembno za varovanje okolja. V nadaljevanju so na praktičnem primeru predstavljene pasje podloge, prodajalčevi in kupčevi vidiki logistike na spletni strani Amazon. V zaključnem delu so predstavljene učinkovite izboljšave za uspešno delovanje tako Amazona s prodajalci kot tudi s potencialnimi kupci. This thesis presents the practically analyzed logistics of the online retailer Amazon. It is described the definition of online store and the history, where it all started. Also it is presented the advantages and disadvantages of online sales and how it developed. Then it is described the logistics behind successful online store. Also it is described the logistics subsystems, procurement logistics, internal logistics, warehousing where it is also described the commissioning of goods, distribution logistics, sales logistics which is crucial if the seller wants that the customer make a purchase again and relieve the logistics which is important for environmental protection. Then, on a practical example of a dog pad, it is presented the aspects of logistics from the seller on the Amazon website and then from the point of view of the buyer. It is also presented an improvement that the sellers believe that it would be effective for even more successful operation of both Amazon with sellers as well as potential buyers. |
