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Kick Out Shoes Care merupakan pelaku usaha jasa pencucian sepatu, berlokasi di Jl.Sinoman Tempel, no.17, Salatiga, Jawa Tengah. Permasalahannya beberapa bulan berjalan, pada tahun 2020 pandemi Covid-19 melanda, sehingga diberlakukannya pembatasan sosial berskala besar, mulai dari pembatasan aktivitas ruang publik, perkantoran, dan sekolah-sekolah sehingga berkurangnya awareness terhadap produk jasa. Metode penelitian yang diambil dalam penelitian ini adalah metode penelitian mixed method. Pengumpulan datanya dilakukan dengan proses observasi, wawancara, studi literatur, dan studi internet, serta penelitian ini menggunakan analis target audience, analisis swot, dan analisis media. Kick Out Shoes Care is a shoe washing service business, located at Sinoman Tempel, number 17, Salatiga, Central Java. The problem is that several months running, in 2020 the Covid-19 pandemic hit, so that large scale social restrictions were imposed, starting from limiting the activities of public spaces, offices, and schools, resulting in reduced awareness of service products. The research method taken in this research is a mixed method research method. The data collection is carried out by the process of observation, interviews, literature studies, and internet studies, and this research uses target audience analysis, SWOT analysis, and media analysis. |
