Dapatkah Kinerja Ekspor Dari Usaha Kecil Dan Menengah Dijelaskan? : Tinjauan Literatur

Autor:	Andadari, Roos Kities
Jazyk:	indonéština
Rok vydání:	2002
Předmět:	marketing capabilities export performance marketing strategy small and medium enterprises
Popis:	Jurnal Ekonomi dan Bisnis (Dian Ekonomi) Vol. VIII No.3 Desember 2002, p. 313-334 A predominating concern in promoting SMEs has encouraged researchers examining SMEs' perfomance in general, particularly small and medium size exporters. Large number of empirical studies identified important determinants of the SMEs' export performance. This paper presents reviews of several studies in literature on "strategic performance relationship". One's understanding about the relationship between export strategy and export performance can be advanced substantially by considering current issues in developing small and medium size exporters
Databáze:	OpenAIRE
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