В статье рассматриваются вербальные средства манифестации образа Китая в массмедиа России и США сквозь призму этнокультурной специфики. The urgency of the article can be attributed to the digital opportunities of modern civilization, when the presence of a rich arsenal of language tools and information and communication technologies allows politically engaged media to have a significant impact on the dynamics of human society development, the functioning of mechanisms of public administration and interethnic interaction.