Is cryptocurrency technology adoption effective in individuals? Investment behavior
| Autor: | AKGÜL, ŞEVKET IŞIL |
|---|---|
| Přispěvatelé: | Bozkurt G., Akgul I. |
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: |
YÖNETİM
Genel Karar Bilimleri Social Sciences and Humanities Social Sciences (SOC) ACCEPTANCE MODEL 3 Sosyal Bilimler ve Beşeri Bilimler cryptocurrency technology CONSUMERS General Decision Sciences Karar Bilimleri (çeşitli) MANAGEMENT Sosyal ve Beşeri Bilimler Decision Sciences (miscellaneous) Social Sciences & Humanities Çalışma Ekonomisi ve Endüstri ilişkileri Yönetim ve Çalışma Psikolojisi INFORMATION-TECHNOLOGY ECONOMICS Management and Industrial Psychology INTENTION USER ACCEPTANCE Labor Economics and Industrial Relations investment behavior Ekonomi ve İş ECONOMICS & BUSINESS Sosyal Bilimler (SOC) UTAUT model |
| Popis: | Behavioral intentions of individuals occur as a result of positive or negative evaluations of any object or idea. It is a determinant that has a significant impact on transforming an individual\"s ideas into behavior. The structure and effectiveness of information in financial markets are vital to understanding the behavior of investors, because the digital economy that develops with crypto money is psychologically significantly different from the cash economy. Accordingly, this study examined the main intentions or motivational factors that persuade individuals to invest in cryptocurrencies and the way these factors affect the actual investment behavior. This was done in the context of behavioral considerations in finance through the Unified Technology Acceptance Model (UTAUT). As a result of the model estimation, it has been concluded that the performance expectation is an important factor behind the investment behavior, and its effect changes considering positive or negative news about the pricing of cryptocurrencies. |
| Databáze: | OpenAIRE |
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