Aproximar marcas aos consumidores : o processo de definição de um ecossistema de conhecimento sobre consumidores e clientes

Autor:	Silva, Paulo Manuel Gaspar Vieira Pereira da
Přispěvatelé:	Silva, Susana Cristina Lima da Costa e
Jazyk:	portugalština
Rok vydání:	2020
Předmět:	Knowledge management Customer-centricity Gestão de conhecimento Inteligência de marketing Foco no consumidor Market intelligence Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Submitted by Ana Costa (apcosta@porto.ucp.pt) on 2021-02-15T17:49:43Z No. of bitstreams: 1 00423_13_paulo-manuel-silva-355418040-tfm-integral.pdf: 2904930 bytes, checksum: d73d97415c08ab734c7014910c454a53 (MD5) Approved for entry into archive by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2021-02-24T12:19:12Z (GMT) No. of bitstreams: 1 00423_13_paulo-manuel-silva-355418040-tfm-integral.pdf: 2904930 bytes, checksum: d73d97415c08ab734c7014910c454a53 (MD5) Made available in DSpace on 2021-02-24T12:19:12Z (GMT). No. of bitstreams: 1 00423_13_paulo-manuel-silva-355418040-tfm-integral.pdf: 2904930 bytes, checksum: d73d97415c08ab734c7014910c454a53 (MD5) Previous issue date: 2020-07-14
Databáze:	OpenAIRE
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