Marketing interno: o impacto da pandemia COVID-19 nas estratégias de marketing interno das unidades hoteleiras

Autor:	Fonseca, Inês Sucena Pereira
Přispěvatelé:	Ribeiro, Joaquim, Silva, Susana
Jazyk:	portugalština
Rok vydání:	2021
Předmět:	Internal marketing Estratégias de marketing Marketing strategies Hotelaria Marketing Interno Hospitality COVID-19 Estudo qualitativo Qualitative study Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Dissertação de mestrado Submitted by Anabela Novais (anabelanovais@eseig.ipp.pt) on 2022-01-12T12:28:25Z No. of bitstreams: 1 DM_InesFonseca_2021.pdf: 1886713 bytes, checksum: 502b6f20a899e7103f6823872e0a35a4 (MD5) Made available in DSpace on 2022-01-12T12:28:25Z (GMT). No. of bitstreams: 1 DM_InesFonseca_2021.pdf: 1886713 bytes, checksum: 502b6f20a899e7103f6823872e0a35a4 (MD5) Previous issue date: 2021-11-25
Databáze:	OpenAIRE
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