Challenges in the dermocosmetic market and its strategic implications : Aligning Teint Ideal’s brand strategy to improve performance

Autor:	Heil, Verena
Přispěvatelé:	Lakishyk, Kyryl
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	Portfolio de marcas Maquilhagem Posicionamento de marca Gestão de marca Brand positioning Brand portfolio Mercado de dermocosmética Dermocosmetic market Brand management Make-up Brand architecture Estratégia de marca Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-12-13T16:27:43Z No. of bitstreams: 2 Master Thesis - Verena Heil - Challenges in the dermocosmetic market - June-2016.pdf: 2812409 bytes, checksum: 8e000dc417cd9255548a8358279a8f32 (MD5) Cover Page and Abstract_Verena Heil_June 2016.pdf: 347872 bytes, checksum: aee0b5770491a4f2b169d677df96205f (MD5) Approved for entry into archive by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-12-13T16:28:03Z (GMT) No. of bitstreams: 2 Master Thesis - Verena Heil - Challenges in the dermocosmetic market - June-2016.pdf: 2812409 bytes, checksum: 8e000dc417cd9255548a8358279a8f32 (MD5) Cover Page and Abstract_Verena Heil_June 2016.pdf: 347872 bytes, checksum: aee0b5770491a4f2b169d677df96205f (MD5) Made available in DSpace on 2016-12-13T16:28:03Z (GMT). No. of bitstreams: 2 Master Thesis - Verena Heil - Challenges in the dermocosmetic market - June-2016.pdf: 2812409 bytes, checksum: 8e000dc417cd9255548a8358279a8f32 (MD5) Cover Page and Abstract_Verena Heil_June 2016.pdf: 347872 bytes, checksum: aee0b5770491a4f2b169d677df96205f (MD5) Previous issue date: 2016-10-18
Databáze:	OpenAIRE
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