The Social representation of the Corporative Social Responsibility: The Academic optics

Autor: Bernardo Junior, Ronaldo
Přispěvatelé: Souza, Marcos Aguiar de, Guedes, Cezar Augusto Miranda, Neves, Antonio Maur?cio Castanheira das
Jazyk: portugalština
Rok vydání: 2010
Předmět:
Zdroj: Biblioteca Digital de Teses e Dissertações da UFRRJ
Universidade Federal Rural do Rio de Janeiro (UFRRJ)
instacron:UFRRJ
Popis: Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2020-09-21T23:06:09Z No. of bitstreams: 1 2010 - Ronaldo Bernardo Junior.pdf: 676567 bytes, checksum: e94ade90e649a7f86c31d867c0de91f0 (MD5) Made available in DSpace on 2020-09-21T23:06:09Z (GMT). No. of bitstreams: 1 2010 - Ronaldo Bernardo Junior.pdf: 676567 bytes, checksum: e94ade90e649a7f86c31d867c0de91f0 (MD5) Previous issue date: 2010-06-17 Corporate Social Responsibility has emerged to meet the demands of society, since organizations extrapolated the role of economic agent and began to act as agents in social development. To think only in immediate profits now constitute a myopic role to be played by the firms, and so the issue has been practiced by many types of organizations and influencing the demands related to the formation of leaders who are able to understand its dimensions. It is in this context that the present study aims to investigate how Corporate Social Responsibility is understood by the students. The theory of social representations is used to analyze the phenomenon of students in 169 courses related to business management. The results show that the treatment given to the subject by the Academy generates dissonance, suggesting that the approach is not sufficient to create concepts and strategic thinking on the subject. A Responsabilidade Social Corporativa surgiu para atender as demandas da sociedade, uma vez que as organiza??es extrapolaram o papel de agente econ?mico e passaram a atuar como agentes no desenvolvimento social. Pensar somente no lucro imediato passou a constituir uma vis?o m?ope do papel a ser desempenhado pelas empresas, e por isso o tema vem sendo praticado por diversos tipos de organiza??es e influenciando nas demandas relacionadas ? forma??o de lideran?as que sejam capazes de compreender suas dimens?es. ? nesse contexto que o presente estudo tem o objetivo de investigar como a Responsabilidade Social Corporativa ? compreendida pelos universit?rios. Para tanto, utiliza a Teoria das Representa??es Sociais para analisar o fen?meno em 169 estudantes de cursos ligados ? gest?o empresarial. Os resultados apontam que o tratamento conferido ao assunto pela academia gera disson?ncias, sugerindo que a abordagem n?o esteja sendo suficiente para criar conceitos e pensamentos estrat?gicos sobre o assunto.
Databáze: OpenAIRE
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