Marketing online da Universidade de Coimbra : património mundial da UNESCO
| Autor: | Carrelhas, Paulo Alexandre Alcobia Rolão |
|---|---|
| Přispěvatelé: | Fazenda, Nuno, Tavares, Pedro |
| Jazyk: | portugalština |
| Rok vydání: | 2014 |
| Předmět: |
Web 2.0
Red Ocean Cultura Património Mundial Culture Destino turístico Heritage Consumidor quântico Micro segmentation Tourist destination Cauda longa Social networks Blue ocean Inovação aberta e cocriação Micro segmentação World heritage Marketing online Pareto law Quantum consumer Nichos de mercado Turismo urbano Internet 8Ps do marketing digital Universidade de Coimbra Redes sociais Open Innovation and co-creation Niche markets Market segments Coimbra’s University Oceano azul/vermelho Segmentos de mercado 8 P’s of digital marketing Património Crowdsourcing Lei de Pareto Long tail Urban tourism |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| Popis: | Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2015-07-29T13:46:57Z No. of bitstreams: 1 Dissertação Final Paulo Alexandre Carrelhas.pdf: 4203844 bytes, checksum: 4930aede145e1be71acc15b66c7f987d (MD5) Approved for entry into archive by Isabel Gomes (itg@lisboa.ucp.pt) on 2015-07-29T13:48:38Z (GMT) No. of bitstreams: 1 Dissertação Final Paulo Alexandre Carrelhas.pdf: 4203844 bytes, checksum: 4930aede145e1be71acc15b66c7f987d (MD5) Made available in DSpace on 2015-07-29T13:48:38Z (GMT). No. of bitstreams: 1 Dissertação Final Paulo Alexandre Carrelhas.pdf: 4203844 bytes, checksum: 4930aede145e1be71acc15b66c7f987d (MD5) Previous issue date: 2014-07-19 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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