The power of an influencer : the effects of power and the advertising techniques on consumer behaviour

Autor:	Faísca, Inês Costa Pereira de Lima
Přispěvatelé:	Almeida, Ana Filipa Martinho de
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	Poder Técnicas de anúncio Consumer behaviour Redes sociais Palavra de boca em boca Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Social media Willingness-to-buy Predisposição de compra Influencer Advertising techniques Word-of-mouth Power Comportamento do consumidor Influenciadores
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Submitted by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2021-09-20T15:16:19Z No. of bitstreams: 1 152119231_Inês Faísca_DPDFA.pdf: 1120828 bytes, checksum: 17a2ec3ae0d42ceca7c0a6841ec3e455 (MD5) Made available in DSpace on 2021-09-20T15:16:19Z (GMT). No. of bitstreams: 1 152119231_Inês Faísca_DPDFA.pdf: 1120828 bytes, checksum: 17a2ec3ae0d42ceca7c0a6841ec3e455 (MD5) Previous issue date: 2021-01-26
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3056::741b6482ba25e4308644d7bae2ebc4d8 Zobrazit plný text záznamu