The impact of visual advertising techniques on consumers’ purchase intention of a chocolate bar : the mediating role of taste perception
| Autor: | Simão, Sara Raquel Silva |
|---|---|
| Přispěvatelé: | Romeiro, Paulo Alexandre Mendes Ramos |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Visual advertising
Endorsement Estimulação olfativa Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Publicidade visual Produtos alimentares embalados Food packaged goods Taste perception Perceção de sabor Chocolate bar Sensory marketing Barra de chocolate Olfactory stimulation Marketing sensorial |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| Popis: | Submitted by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2020-02-27T11:40:16Z No. of bitstreams: 1 152118176_Sara Simão_DPDFA.pdf: 6593090 bytes, checksum: f9afe68db5fba5e701ec638e978588ea (MD5) Approved for entry into archive by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2020-02-27T11:40:26Z (GMT) No. of bitstreams: 1 152118176_Sara Simão_DPDFA.pdf: 6593090 bytes, checksum: f9afe68db5fba5e701ec638e978588ea (MD5) Made available in DSpace on 2020-02-27T11:40:26Z (GMT). No. of bitstreams: 1 152118176_Sara Simão_DPDFA.pdf: 6593090 bytes, checksum: f9afe68db5fba5e701ec638e978588ea (MD5) Previous issue date: 2020-01-27 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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