Plataformas de streaming, rupturas tecnol?gicas e altera??es nas din?micas das audi?ncias do espa?o audiovisual brasileiro (2011-2021)
| Autor: | Cardoso, J?ferson Cristiano |
|---|---|
| Přispěvatelé: | Silva, Jo?o Guilherme Barone Reis e |
| Jazyk: | portugalština |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Biblioteca Digital de Teses e Dissertações da PUC_RS Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
| Popis: | Esta tese analisa como as diferentes plataformas de streaming, enquanto fen?meno e ruptura tecnol?gica, afetaram as audi?ncias do audiovisual brasileiro, causando migra??es de p?blicos, os quais, em outros tempos, foram afetados por outras rupturas, como o surgimento da televis?o, do smartphone, o in?cio da internet por fibra ?ptica, a implanta??o de CDN para a transmiss?o de dados pelas plataformas de streaming. Por isso, esse fen?meno foi analisado no Brasil em tr?s per?odos-chave ao longo de 10 anos, que s?o 2011 (in?cio do Netflix no Brasil), 2015 (ano com maior n?mero de assinantes de TV paga em toda a hist?ria do pa?s e in?cio do seu decl?nio) e 2021 (pandemia e a expans?o massiva do n?mero de players de streaming e de usu?rios consumidores destes servi?os). Desse modo, foi poss?vel, assim, criar um retrato de todas as mudan?as e rupturas de paradigmas que se deram ao longo dessa d?cada e organizar a proposta de um novo conceito, o de ?hiperaudiovisual?. Para isso foi feita uma pesquisa bibliogr?fica e documental, na qual usou-se dados da Ancine e de ve?culos de comunica??o, em especial a Folha de S?o Paulo, possibilitando assim fazer compara??es e amostragens espec?ficas, tanto ao longo do tempo, quanto atrav?s das diferentes m?dias e dispositivos. Como resultado notou-se que as plataformas de streaming n?o afetaram as audi?ncias do cinema, mas mudaram a forma de distribui??o do audiovisual, que deixou de ser feito por via f?sica, passando para o modelo de neg?cio online. Al?m disso, tamb?m impactou diretamente a audi?ncia da televis?o paga, que teve 25% do seu p?blico migrado para dezenas de plataformas de streaming. O embasamento te?rico adotado para a pesquisa inclui autores como Anderson (2006), Barone (2013), Bauman (2008, 2009 e 2013), Cardoso (2017), Innis (2011), Jenkins (2009), Johnson (2012), Lipovetsky e Serroy (2009 e 2015), McLuhan (1979), Negroponte (1995), Orozco G?mez (2014a, 2014b, 2020), Scolari (2014a, 2014b), dentre outros. This thesis analyzes how different streaming platforms, as a phenomenon and technological disruption, affected Brazilian audiovisual audiences, causing public migrations, which, in other times, were affected by other ruptures, such as the emergence of television, the smartphone, the beginning of the internet by fiber optics, the implementation of CDN for the transmission of data by streaming platforms. Therefore, this phenomenon was analyzed in Brazil in three key periods over 10 years, which are 2011 (beginning of Netflix in Brazil), 2015 (the year with the highest number of pay-TV subscribers in the entire history of the country and the beginning of its decline) and 2021 (pandemic and the massive expansion of the number of streaming players and users who use these services). Thus, it was possible to create a picture of all the changes and ruptures of paradigm that occurred over this decade and organize the proposal of a new concept, that of ?hyperaudiovisual?. For this, bibliographic and documentary research was carried out, in which data from Ancine and communication vehicles were used, especially Folha de S?o Paulo, thus enabling specific comparations and sampling, both over time, as well as through different media and devices. As a result, it was noted that the streaming platforms did not affect the audiences of the cinema, but changed the way of distribution of audiovisual, which ceased to be done by physical means, moving to the online business model. In addition, it also directly impacted the pay television audience, which had 25% of its audience migrated to dozens of streaming platforms. The theoretical basis adopted for the research includes authors such as Anderson (2006), Barone (2013), Bauman (2008, 2009, and 2013), Cardoso (2017), Innis (2011), Jenkins (2009), Johnson (2012), Lipovetsky and Serroy (2009 and 2015), McLuhan (1979), Negroponte (1995), Orozco G?mez (2014a, 2014b, 2020), Scolari (2014a, 2014b), among others. Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES |
| Databáze: | OpenAIRE |
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