Integrated marketing communications : suitability in B2B markets : the case of the brand DaTerra

Autor:	Pereira, Carolina Maria de Bessa Freixo e
Přispěvatelé:	Campos, João Luís Andrade Serra Moreira de, Martins, Carla C.
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	Communication channels Strategy Promotion Business markets Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2017-03-08T11:32:15Z No. of bitstreams: 1 Carolina Bessa Pereira - TESE impressão.pdf: 5492215 bytes, checksum: 685948a6faace3a08e770a3952a7c700 (MD5) Approved for entry into archive by Isabel Gomes (itg@lisboa.ucp.pt) on 2017-03-08T11:32:26Z (GMT) No. of bitstreams: 1 Carolina Bessa Pereira - TESE impressão.pdf: 5492215 bytes, checksum: 685948a6faace3a08e770a3952a7c700 (MD5) Made available in DSpace on 2017-03-08T11:32:26Z (GMT). No. of bitstreams: 1 Carolina Bessa Pereira - TESE impressão.pdf: 5492215 bytes, checksum: 685948a6faace3a08e770a3952a7c700 (MD5) Previous issue date: 2016-12-07
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3056::4a40fee3208ce6364b2e5bd4048fb815 Zobrazit plný text záznamu