Corporate Sociopolitical Involvement : pressure, performance or self-fulfilment? : an insight into Starbucks’ racetogether campaign
| Autor: | Groß, Cimberley Catherine |
|---|---|
| Přispěvatelé: | El Nayal, Omar |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Estratégias não-mercantis
Corporate activism Estratégia de comunicação Communication strategy Relações raciais Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Non-market strategies Starbucks Strategic management Activismo corporativo Estratégias de liderança Gestão estratégica Race relations Leadership strategies Social and political issues Questões sociais e políticas |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| Popis: | Submitted by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2020-10-29T10:18:35Z No. of bitstreams: 1 152118063_ Masterthesis_CimberleyGross_DPDFA.pdf: 5802015 bytes, checksum: f53447d72076446c1ae077a1a7e5cc44 (MD5) Approved for entry into archive by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2020-10-29T10:18:49Z (GMT) No. of bitstreams: 1 152118063_ Masterthesis_CimberleyGross_DPDFA.pdf: 5802015 bytes, checksum: f53447d72076446c1ae077a1a7e5cc44 (MD5) Made available in DSpace on 2020-10-29T10:18:49Z (GMT). No. of bitstreams: 1 152118063_ Masterthesis_CimberleyGross_DPDFA.pdf: 5802015 bytes, checksum: f53447d72076446c1ae077a1a7e5cc44 (MD5) Previous issue date: 2020-07-01 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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