The Magical World of Disney: building relationships with clients from the brand personality

Autor:	Dias,Gabriela Nobre, Demo,Gisela, Scussel,Fernanda, Watanabe,Eluiza Alberto de Morais
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	Brand personality Disney relationship marketing
Zdroj:	Tourism & Management Studies v.16 n.1 2020 Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação instacron:RCAAP
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______3056::11f3be9acbca9f6bec173a2359ca0cab http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100004 Zobrazit plný text záznamu