Memes and semiosis on the web: an ecosystemic perspective of communication processes in contemporary culture

Autor: Oliveira, Gabriel de Souza
Přispěvatelé: Pereira, Mirna Feitoza, Lopes, Valter Frank de Mesquita, Freitas, ??tala Clay de Oliveira
Jazyk: portugalština
Rok vydání: 2019
Předmět:
Zdroj: Biblioteca Digital de Teses e Dissertações da UFAM
Universidade Federal do Amazonas (UFAM)
instacron:UFAM
Popis: Submitted by Gabriel Oliveira (gaabriel.oliveira92@gmail.com) on 2019-11-10T22:55:21Z No. of bitstreams: 3 Disserta????o - Vers??o Final.pdf: 119457627 bytes, checksum: b425a0dd3ea0d5750171e659c0654e2f (MD5) Ata de Defesa.pdf: 517813 bytes, checksum: 523d7fc2b6b29925e30cada8b4b8fe3a (MD5) Carta de Encaminhamento para Autodep??sito.pdf: 342117 bytes, checksum: 2352467dc4f329f918b7ae1729ecc4cd (MD5) Approved for entry into archive by PPGCCOM Ci??ncias da Comunica????o (ppgccom@ufam.edu.br) on 2019-11-22T21:34:54Z (GMT) No. of bitstreams: 3 Disserta????o - Vers??o Final.pdf: 119457627 bytes, checksum: b425a0dd3ea0d5750171e659c0654e2f (MD5) Ata de Defesa.pdf: 517813 bytes, checksum: 523d7fc2b6b29925e30cada8b4b8fe3a (MD5) Carta de Encaminhamento para Autodep??sito.pdf: 342117 bytes, checksum: 2352467dc4f329f918b7ae1729ecc4cd (MD5) Approved for entry into archive by Divis??o de Documenta????o/BC Biblioteca Central (ddbc@ufam.edu.br) on 2019-11-25T15:31:49Z (GMT) No. of bitstreams: 3 Disserta????o - Vers??o Final.pdf: 119457627 bytes, checksum: b425a0dd3ea0d5750171e659c0654e2f (MD5) Ata de Defesa.pdf: 517813 bytes, checksum: 523d7fc2b6b29925e30cada8b4b8fe3a (MD5) Carta de Encaminhamento para Autodep??sito.pdf: 342117 bytes, checksum: 2352467dc4f329f918b7ae1729ecc4cd (MD5) Made available in DSpace on 2019-11-25T15:31:49Z (GMT). No. of bitstreams: 3 Disserta????o - Vers??o Final.pdf: 119457627 bytes, checksum: b425a0dd3ea0d5750171e659c0654e2f (MD5) Ata de Defesa.pdf: 517813 bytes, checksum: 523d7fc2b6b29925e30cada8b4b8fe3a (MD5) Carta de Encaminhamento para Autodep??sito.pdf: 342117 bytes, checksum: 2352467dc4f329f918b7ae1729ecc4cd (MD5) Previous issue date: 2019-05-28 . 92 98244-3758 Defined as a typical cultural manifestation of web in the last decades, memes are presented as texts, images, videos, among other contents, that are intensely widespread and constantly recreated in the network. Thus, memes have been shown to be connected to various contexts of internet users and are fully immersed in the contemporary culture, as a complex and communicational phenomenon that goes beyond the mere aspect of ???virtual play???. By understanding the memes as a relational phenomenon, we seek to deal with the semiosis of memes on web, in order to understand how its recoding processes works, in an ecosystemic perspective of the processes of communication in culture. For this, we first describe and explore memes as a complex phenomenon and from there we introduce the theoretical foundations of this work: web memes, as defined by authors like Limor Shifman, in her vision of collection of texts; the communicational ecosystems, which consist of a transdisciplinary view about the study object, as developed by works of the Graduate Program in Communication Sciences of the Federal University of Amazonas; and semiosis, which is understood here as communication, from authors like Charles S. Peirce and Irene Machado. Thereby, the research proposes a semiotic ecosystemic perspective, which is the basis for the later analysis of the semiosis of memes chosen by the #MUSEUdeMEMES project, from the Fluminense Federal University, in order to investigate how memes are recoded and actuate new contexts. Definidos como uma manifesta????o cultural t??pica da web nas ??ltimas d??cadas, os memes se apresentam como textos, imagens, v??deos, entre outros conte??dos, que s??o intensamente difundidos e constantemente recriados na rede. Assim, os memes t??m se mostrado ligados a diversos contextos dos usu??rios da internet e est??o plenamente imersos na cultura contempor??nea, como um fen??meno complexo e comunicacional que vai al??m do mero aspecto de ???brincadeira virtual???. Ao entendermos os memes como um fen??meno relacional, buscamos tratar da semiose dos memes na web, a fim de compreender como se d??o seus processos de recodifica????o, em uma perspectiva ecossist??mica dos processos da comunica????o na cultura. Para isso, primeiramente descrevemos e exploramos os memes como um fen??meno complexo e, a partir disso, apresentamos os fundamentos te??ricos desta disserta????o: os memes da web, conforme definidos por autores como Limor Shifman, em sua vis??o de cole????o de textos; os ecossistemas comunicacionais, que consistem em uma vis??o transdisciplinar sobre o objeto de estudo, conforme desenvolvida por trabalhos do Programa de P??s-Gradua????o em Ci??ncias da Comunica????o da Universidade Federal do Amazonas; e a semiose, que entendemos aqui como comunica????o, a partir de autores como Charles S. Peirce e Irene Machado. Assim, a pesquisa prop??e uma perspectiva ecossist??mica e semi??tica, a qual ?? a base para a an??lise posterior da semiose de memes selecionados pelo projeto #MUSEUdeMEMES, da Universidade Federal Fluminense (UFF), a fim de investigar como os memes s??o recodificados e acionam novos contextos.
Databáze: OpenAIRE
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