The evolution of the direct-to-consumer model in the sportswear industry : an assessment of the model’s application by top industry leaders
| Autor: | Camarão, Rafael Pardal |
|---|---|
| Přispěvatelé: | Lakishyk, Kyryl |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Sportswear industry
Experiência do consumidor Distribution channels Customer experience Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Digital transformation Marcas desportivas Experiência de compra personalizada Transformação digital Personalized shopping experience Indústria do vestuário desportivo Sportswear brands Canais de distribuição Direct-to-consumer |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| Popis: | Submitted by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2021-09-17T15:32:34Z No. of bitstreams: 1 152119204_Rafael Camarao_DPDFA.pdf: 1382059 bytes, checksum: c1289bdc4e7b1475b7a2bb06218996e5 (MD5) Made available in DSpace on 2021-09-17T15:32:34Z (GMT). No. of bitstreams: 1 152119204_Rafael Camarao_DPDFA.pdf: 1382059 bytes, checksum: c1289bdc4e7b1475b7a2bb06218996e5 (MD5) Previous issue date: 2021-01-28 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|