Visual argumentation in an Al Gore keynote presentation on climate change
| Autor: | Kjeldsen, Jens, Potter, Michael K |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | OSSA Conference Archive |
| Popis: | The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this paper explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning. |
| Databáze: | OpenAIRE |
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